To reassure the public during the early stages of COVID‑19, Bay County Emergency Services produced a focused PSA showing exactly how its teams were working to keep patients and crews safe. Burning Passion Media captured the in‑house decontamination system developed by Bay County Fire Rescue, highlighting the step‑by‑step process of disinfecting frequently touched surfaces inside ambulances and other apparatus between calls.
In just one minute, the spot walks viewers through how equipment, touchpoints, and patient areas are treated after each transport, demonstrating that infection control is built into every response—not an afterthought. The PSA ran on social media and local television, giving residents a transparent look behind the scenes and reinforcing trust in the people answering 911 calls throughout the pandemic.
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