When COVID‑19 reached Bay County, local leaders needed a clear, trusted voice to cut through the noise. Burning Passion Media produced a public service announcement for the Bay County Board of County Commissioners featuring real first responders from across the county—law enforcement, fire rescue, EMS, and 911 dispatch.
The spot brings viewers face to face with the people on the front lines as they share simple, practical steps to protect yourself and others: hand‑washing, distancing, masking, and staying home when you’re sick—all unified under the #StopTheSpread message. By putting actual Bay County first responders on camera, the PSA turns abstract public‑health guidance into a direct, personal ask from the people working every day to keep the community safe.
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